Digitales Salzburg

Copmpanies & digitalisation

Top companies in the field of ICT are located in Salzburg: international leading companies, a strong landscape of small and medium-sized enterprises, and hidden champions – from automotive to medical technology sector.

Salzburg’s focus areas can be found in business informatics, trade and banking sectors, control and regulation technology, special mechanical engineering, as well as access systems for leisure and sports facilities. Salzburg is also home to developers of industrial and business software, delivering cutting-edge technology for industrial automation worldwide.

Apart from the IT industry, it is the headquarters and leading companies from other sectors that have their own system houses, data hubs, or IT development departments in Salzburg, revealing themselves as exciting technology companies upon closer inspection. Innovative business informatics can be found in the strongly represented sectors of trade, industry, especially in the automotive sector, and banking.

The creative industry complements the ICT location with numerous digital agencies, design studios, gaming developers, and media companies. Both large media clusters and dynamic startups can be found here.

IT as a significant economic factor

Information and communication technologies, known as ICT, are thus an extremely important economic sector in Salzburg. Approximately 600 companies with around 3,400 employees are active in IT services and the manufacturing of data processing equipment alone. The value added per employee in Salzburg’s data processing equipment manufacturing sector is about twice as high as in the accommodation sector, and the same applies to revenue per employee.

Leading IT companies in Salzburg:

Business Informatics:

  • Porsche Informatik: Developer of software solutions for the Porsche Holding
  • SPAR ICS: The IT company of the SPAR Austria Group develops solutions for food & retail, sports & fashion, and shopping centers.
  • Wüstenrot Technology: Developer of financial services products for Wüstenrot.

Communication Technology:

  • conova communications: One of the largest data center operators in Salzburg, offering comprehensive hybrid cloud solutions to businesses
  • eurofunk KAPPACHER: One of the largest system specialists for the planning, construction, and operation of control centers and emergency call centers in the public safety, industry, and transportation sectors
  • Commend: Developer of security and communication solutions for the protection of people, buildings, industry, and transportation.

Industrial Automation:

  • COPA-DATA: COPA-DATA’s software supports industrial companies in automating their machinery, plants, and buildings in the automotive, pharmaceutical, metal industries, and many other sectors. It is one of Austria’s six unicorns.
  • Sigmatek: Developer and manufacturer of innovative automation solutions for plastics engineering, logistics, food industry, and many other sectors
  • B+R Industrial Automation: Manufacturer of automation technology specializing in robotics and manufacturing automation

Access Systems for Leisure and Sports Facilities:

  • SKIDATA: World market leader in mass access systems for individuals and vehicles
  • Axess: Modern access systems and software solutions for sports, leisure, culture, and transportation.

Creative Industry:

  • Red Bull Media House: Producer of media products for TV, mobile, digital, audio, and print in the fields of sports, culture, and lifestyle. Servus TV, Bergwelten, and carpe diem magazine. Red Bull Records is one of Red Bull Media House’s most successful media outlets.
  • KISKA: Internationally successful digital, branding, and design agency
  • elements: Full-service agency for digital marketing
  • loop: The digital agency loop serves renowned clients such as Puma, Audi, or Nespresso and has locations on four continents. Its headquarters are in Salzburg.
  • pixelart: A pan-European digital agency

ICT Start-ups in Salzburg:

It’s not only established leading companies that distinguish the ICT location. Young entrepreneurs bring innovative ICT applications to the market. Here is a selection of successful start-ups in the ICT field:

  • sproof: Software for legally binding digital certifications and signatures
  • Blumatix Intelligence: Software for automatic invoice recognition based on machine learning
  • Fact AI: Develops AI assistants for personalized online shopping
  • LiveVoice: The app for smart live event streaming
  • Polycular: VR and AR development for unique and interactive learning experiences
  • Ecosensors: Develops AI sensors for environmental monitoring to provide real-time data, for example, during natural disasters
  • NativeWaves: Enables personalized viewing of live broadcasts, creating a unique live experience
  • Cognify: Develops machine learning algorithms for businesses.

The digitalisation strategy for the state of Salzburg

As part of the Science and Innovation Strategy 2025, the state of Salzburg also developed the Innovation and Research Master Plan ICT Salzburg to further develop the ICT location. These measures have been implemented and further advanced:

  • Broadband expansion in Salzburg
  • Funding program Salzburg
  • Digital to support digitalization projects in SMEs
  • Location marketing to increase the visibility of the ICT location
  • Creating new training opportunities to prevent skill shortages
  • Establishing new research positions to promote scientific innovation
  • Strengthening the transfer from science to business and fostering research collaborations


19. July 2023

From Mozart to Hightech

In the Austria Picture that aired on ORF 2 on June 11th, our CEO Walter Haas stated, “Salzburg should stand for research, technology, and the future.” The program, produced by the Salzburg Regional Studio, focused on our innovation ecosystem.

24. May 2023

EdTech Austria Summit: How modern education works

On June 1st, the second EdTech Austria Summit will take place. The event, organized by EdTech Austria and Innovation Salzburg, focuses on the future of education.

17. February 2023

Meet us @salz21 – Our offer for you at the Innovation Festival

Panels, Workshops, Pitchings – here you can find our program and all our offerings for you at the salz21 innovation festival on March 15th and 16th at the Salzburg Exhibition Center (Messe Salzburg) at a glance!

8. February 2023

These companies in Salzburg have lots of IT know-how

What do Red Bull, PALFINGER and Porsche Holding have in common? Headquarters in Salzburg. Does that surprise you? Many other large companies are based here – world market leaders, trading groups and global industrial companies.

1. February 2023

New funding for AI applications

The new aws funding supports companies in the development of innovative, trustworthy AI applications. You can submit your application from today – we can advise you on the funding!

28. November 2022

Healthier lifestyle through digital tools

The Ludwig Boltzmann Institute for Digital Health and Prevention in Salzburg is celebrating its third birthday.

30. September 2022

COPA-DATA opens new building

At the end of September, the second office building of COPA-DATA was opened in Salzburg. Modern workplaces for 120 employees were created there. We were present at the opening.

1. September 2022

Research and Transfer Centers in Salzburg

Salzburg has a strong research landscape with six universities and universities of applied sciences, as well as numerous non-university research institutions. The WISS2025 initiative further strengthens research structures in Salzburg.

30. June 2022

FH Salzburg: New Josef Ressel Centre researches assistance systems for industrial automation

Behind Industry 4.0. lies a grand vision: value chains that react flexibly to environmental changes, adapt and are intelligently coordinated. This would enable industry to produce personalised and individualised goods that reach the market faster, all through automated and autonomous manufacturing processes.

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