Salzburg’s focus areas can be found in business informatics, trade and banking sectors, control and regulation technology, special mechanical engineering, as well as access systems for leisure and sports facilities. Salzburg is also home to developers of industrial and business software, delivering cutting-edge technology for industrial automation worldwide.
Apart from the IT industry, it is the headquarters and leading companies from other sectors that have their own system houses, data hubs, or IT development departments in Salzburg, revealing themselves as exciting technology companies upon closer inspection. Innovative business informatics can be found in the strongly represented sectors of trade, industry, especially in the automotive sector, and banking.
The creative industry complements the ICT location with numerous digital agencies, design studios, gaming developers, and media companies. Both large media clusters and dynamic startups can be found here.
IT as a significant economic factor
Information and communication technologies, known as ICT, are thus an extremely important economic sector in Salzburg. Approximately 600 companies with around 3,400 employees are active in IT services and the manufacturing of data processing equipment alone. The value added per employee in Salzburg’s data processing equipment manufacturing sector is about twice as high as in the accommodation sector, and the same applies to revenue per employee.
Leading IT companies in Salzburg:
- Porsche Informatik: Developer of software solutions for the Porsche Holding
- SPAR ICS: The IT company of the SPAR Austria Group develops solutions for food & retail, sports & fashion, and shopping centers.
- Wüstenrot Technology: Developer of financial services products for Wüstenrot.
- conova communications: One of the largest data center operators in Salzburg, offering comprehensive hybrid cloud solutions to businesses
- eurofunk KAPPACHER: One of the largest system specialists for the planning, construction, and operation of control centers and emergency call centers in the public safety, industry, and transportation sectors
- Commend: Developer of security and communication solutions for the protection of people, buildings, industry, and transportation.
- COPA-DATA: COPA-DATA’s software supports industrial companies in automating their machinery, plants, and buildings in the automotive, pharmaceutical, metal industries, and many other sectors. It is one of Austria’s six unicorns.
- Sigmatek: Developer and manufacturer of innovative automation solutions for plastics engineering, logistics, food industry, and many other sectors
- B+R Industrial Automation: Manufacturer of automation technology specializing in robotics and manufacturing automation
Access Systems for Leisure and Sports Facilities:
- SKIDATA: World market leader in mass access systems for individuals and vehicles
- Axess: Modern access systems and software solutions for sports, leisure, culture, and transportation.
- Red Bull Media House: Producer of media products for TV, mobile, digital, audio, and print in the fields of sports, culture, and lifestyle. Servus TV, Bergwelten, and carpe diem magazine. Red Bull Records is one of Red Bull Media House’s most successful media outlets.
- KISKA: Internationally successful digital, branding, and design agency
- elements: Full-service agency for digital marketing
- loop: The digital agency loop serves renowned clients such as Puma, Audi, or Nespresso and has locations on four continents. Its headquarters are in Salzburg.
- pixelart: A pan-European digital agency