impressive developments

Digital Salzburg

With its blend of education, research, start-ups and top companies, Salzburg is a real digital hotspot.

Expertise and digital infrastructure in Salzburg

Salzburg ranks first among the Austrian federal states in terms of expanding digital infrastructure. This includes the provision of ultra-fast broadband access with speeds exceeding 100 Mbps. The expansion and support of future-oriented study programs, collaborative projects between academia and industry, as well as the digitalisation initiative for businesses, have already proven successful in practice. Particularly in the field of digitalisation, it is the fast-paced advancements that point the way to the future. In Salzburg, we respond to these developments by implementing a 5G research infrastructure and related projects.

Focus areas in Salzburg

Digitalisation

Companies

Leading companies and exciting tech start-ups from other sectors – not just IT – have also established their headquarters, system houses, data hubs and development departments in Salzburg.

Digitalisation

Research

The research ecosystem in Salzburg connects various fields and areas of expertise. The core comprises 20 strong research groups.

Digitalisation

Education

Salzburg is at the forefront in Austria, not only with the country’s first Data Science degree program but also with “Spürnasenecken” (curiosity corners) in kindergartens, which spark an interest in natural sciences among young children. Additionally, Salzburg excels in STEM programs and offers study-related work opportunities with local companies.

News

Gruppenfoto mit mehreren Personen auf der Bühne des Salzburger Innovationspreis 2026. Drei Personen in der Mitte halten einen Award, eine Person eine Urkunde.

15. April 2026

From AI to energy: Four Salzburg companies recognised

In 2026, the Salzburg Innovation Award was presented for the first time, introducing a new distinction for particularly innovative companies in the region. The four awarded projects highlight the diversity of innovation in Salzburg – ranging from satellite data and artificial intelligence to recycling technologies and digital energy infrastructure.

12. March 2026

SALZ 2026: Innovation and Technology in Focus – Startups, AI and Future Markets in Salzburg

The SALZ – Festival for Innovation & Technology brought together companies, startups, research institutions and public stakeholders at Messe Salzburg on 11 March 2026. With keynotes, panels, matchmaking and startup pitches, the event provided a platform for emerging technology trends, new collaborations and exchange within the innovation ecosystem.

18. February 2026

SALZ 2026: A Festival for Innovation

How can companies remain competitive, innovative, and resilient in challenging times? SALZ – Festival for Innovation & Technology, together with the startup and investment conference SALT’N’VENTURE, will provide concrete answers on March 11, 2026, at Messezentrum Salzburg, bringing together industry, startups, and investors.

11. November 2025

Eleven Million Euros for Five New Research Centers

Salzburg is investing in research: around eleven million euros from EU and state funds will go toward establishing five new research and transfer centers. They cover key future-oriented topics: artificial intelligence, climate protection, health, tourism, and data security.

24. October 2025

Christian Doppler Laboratory unites Artificial Intelligence and Image Processing in Salzburg

Salzburg is strengthening its cutting-edge research: In the new Christian Doppler Laboratory for the Authentication of Persons and Object Surfaces, innovative solutions for enhanced security are being developed by combining artificial intelligence and image processing. These solutions are created in close collaboration between science and industry.

6. March 2025

salz21: Necessary Steps for the Future

On March 5, 2025, salz21 | Home of Innovation once again provided a platform for future topics, innovations, and interdisciplinary exchange. More than 1,000 visitors took the opportunity to learn about current developments and discuss perspectives for tomorrow. Three topics were particularly dominant: climate protection, artificial intelligence, and a strong Europe.

15. August 2024

Sunbeam Yachts: Where Craftsmanship Meets Digitalization

Sunbeam Yachts has been building exclusive sailing yachts at Mattsee for generations. The production is done by hand, with some processes now digitally supported.

12. August 2024

SBS: One Software for Many Self-Service Devices

As a leading provider of banking software in Salzburg, SBS is now exploring new markets. The company remains true to its core segment by offering manufacturer-neutral software for self-service devices in additional sectors.

30. July 2024

Meissl: Updating Established Structures

There is a great deal of know-how, technology, and experience in umbrellas—especially those built by Meissl. With the support of funding, the company has also made significant progress in the digitalization process.

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