Photo: Innovation Salzburg/Benedikt Schemmer

impressive spirit

Creative Region Salzburg

Salzburg is a place where art and culture are lived and breathed. When it comes to creativity and artistic talent, hardly any other city attracts so much global attention. Beyond its borders, Salzburg is known as a place where creativity thrives and is appreciated. A place where tradition meets modernity and high culture meets pop culture.

Tradition and modernity

Salzburg has a thriving creative scene, fuelled by a dynamic and diverse creative industry that covers many different fields, ranging from architecture, to advertising, through to software and games development. Advertising is one of the biggest industries in Salzburg, making up 30 % of the economy. Digital agencies, design studios and media companies, including ones within the Red Bull Media House cluster, are located in Salzburg, as are many dynamic start-ups, all of which appreciate the advantages of Salzburg’s business ecosystem and excellent educational landscape.

Film industry in Salzburg

When it comes to choosing a location for image videos, documentaries or genre films, Salzburg is a real favourite among film-makers. Rich in flora and fauna, history and modernity, architecture and culture – and with an ideal infrastructure – it gives creatives an endless array of options for their film projects. Snow-capped mountains, glacial lakes, gorges, green hills, forests, caves, castles, historic old towns, sprawling fields, waterfalls, lidos, modern architecture and ancient farms provide countless backdrops for film productions of all kinds, and are just some of the things that make Salzburg so successful as a film location. Best of all, they can all be found within a small and compact geographical area.

The film industry has grown enormously in recent years: 6 % of all companies in Salzburg and 19 % of all employees are now active in Austria’s film and TV industry, which also makes up 52 % of revenues and earnings. The funding for commercial film projects offered by the State of Salzburg gives the industry an additional boost: since it was introduced in the early 2000s, it has created more than € 40 million in added value.

Music meets technology

Salzburg not only looks lovely. Salzburg also sounds lovely. Because music is everywhere. From Mozart and other great masters of classical music, to the active jazz scene and band culture, to traditional folk music, Salzburg’s music scene is rich and diverse. The Karajan Institute was founded to continue the connection between innovation and music that conductor Herbert von Karajan stood for. Today, the institute organises the ‘Classical Music Hack Day’ and the ‘Kajaran Music Tech Conference’, both of which show how digitalisation and culture can stimulate one another.

Contemporary art and culture

In addition to history, tradition and breathtaking countryside, Salzburg also has a thriving contemporary art and cultural scene. One of the main events in this category is ‘Schmiede’, a media art festival that attracts artists and innovators to Hallein’s Perner Island every year under the heading ‘Playground of Ideas’.
The International Summer Academy of Fine Arts, founded by Oskar Kokoschka, is also famous far beyond the borders of Salzburg. Each season, around 300 students, artists and art lovers from all over the world attend the courses at Hohensalzburg Fortress and the Untersberg quarry in Fürstenbrunn to learn about current theory and practice in the field of art production.

Salzburg also has a lively dance scene. From experimental dance at the Salzburg Experimental Academy of Dance (SEAD), to breakdance and hip hop at the ‘Flavourama Streetdance Battle’ and ‘Circle Industry’, through to other dance battle events organised by Red Bull – Salzburg has lots to offer for dance enthusiasts.


When it comes to technology and creativity, Salzburg University of Applied Sciences is the first port of call: Design, Media and Art, MultiMediaArt, Design & Product Management and MultiMediaTechnology are but a few of the many courses that is offers.

However, creativity is also fostered before higher education, with specialist subjects at schools and colleges. These include general education and technical schools such as HTL Salzburg (graphic design, media and interaction design), HTL Hallein (art and design), HTBLA Annahof (communication and media design) and Modeschule Hallein (fashion).

At international level, one of the most acclaimed institutions is the Mozarteum University, which offers over 40 courses in the fields of music, performing arts and fine arts, including teacher training programmes. Around 1,700 young artists from all over the world attend the Mozarteum to study instrumental subjects, musicology, composition, direction, conducting, singing, music theatre, acting and stage design, or to train as teachers in the areas of music, dance, art or crafts. On many projects, modern and digital technologies are also incorporated.


31. July 2023

“Algorithms, Brands & Emotions” at the Salzburg Media Summit

On July 28th, creatives, experts, and managers from the media and technology industry gathered for the traditional event organized by the Association of Film and Music Salzburg, Innovation Salzburg, and the Salzburg Chamber of Commerce at Schloss Leopoldskron.

ADRIAN GOIGINGER Foto: Patrick Langwallner

5. April 2023

No movies without film funding

Interview with filmmaker Adrian Goiginger, who gained recognition through his heart-wrenching film, Die beste aller Welten, which showcases Salzburg from an unexpected perspective. We talked about the significance of funding for filmmakers, Salzburg as a filming location, and his personal developments since his debut work.

1. January 2023

The new Austrian film subsidy is here

The new funding model is intended to strengthen the domestic film industry and create jobs.

21. November 2022

Movie release of „The Magic Flute“

“The Magic Flute” has been in theaters since Thursday, November 17, 2023. As the name suggests, the film takes up the story of Mozart’s “The Magic Flute”. The result is a successful combination of fantasy spectacle and coming-of-age story, in which Mozart’s music takes center stage.

27. August 2022

Film location Salzburg: created for the camera

Manuela Strihavka has been a member of the Salzburg Film Advisory Board since 2002 and has been its chair since 2009. We interviewed her on July 27, 2022, on the occasion of the 20th anniversary celebration of the film location and the Media Summit.

29. July 2022

20 years of film funding: The Filmlocation Salzburg is a story of success

Salzburg is a popular location for TV and cinema films. Film has a great tradition in the city and the state – a tradition also supported by the state of Salzburg. Filmförderung Salzburg celebrated its 20th anniversary at the Media Summit in Schloss Leopoldskron on Friday, July 29.

14. July 2020

“Liefering is more inspiring to me than any trendy district in Vienna.”

Filmmaker Adrian Goiginger, known for his successful debut film “Die Beste aller Welten,” discussed with us in an interview why Salzburg remains his top choice as a film location.

1. July 2020

On the film set of “Die Toten von Salzburg”

In Salzburg, not only does the film roll, but the pen also rolls over the screenplay. And not just in the case of the tourist magnet Sound of Music, but also in the successful case of the film crew of “Die Toten von Salzburg” among the familiar faces that have already been in front of the camera in Salzburg.

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