Mr. Eddy: How interesting is Salzburg for Netflix?

How does decision-making work at Netflix? What criteria are used to select productions, and how does Netflix decide on production countries?

Our goal at Netflix is quite clear: “Entertain the world.” We aim to entertain our members to the best of our ability, which includes offering series, films, documentaries, and shows that best match their tastes, current moods, and the zeitgeist. For our German-language content, our priority is the audience in Austria, Switzerland, and Germany. If we manage to engage our local audience, we have achieved our goal. Following this principle, we select our productions. Specifically, in the process, our creative team meets with local producers and writers; pitches or entire scripts are reviewed. Ultimately, we assess whether the idea aligns with Netflix and contributes to the promise we make to our members. If the fit is there, the production team comes into play. They assist our local production partners in defining which production locations align with the creative vision of the project and whether they have the right infrastructure and crew to bring the project to life.

How does Austria fare in these considerations?

We always aim for “best-in-class.” Austria brings many essential prerequisites to execute such high-quality productions. The increasing number of local crews and suppliers, diverse and impressive locations, and very industry-friendly conditions have made Austria a truly attractive location for producing films, series, or shows in recent years.

What are examples of productions that have already been filmed in Austria?

We are pleased that several initial productions have been filmed in Austria. Current examples include “Exterritorial”, a film that will be available on Netflix later in the year, and our recently launched series “CROOKS.”