impressive place for your success

Business and research location Salzburg

Salzburg. You’re on the spot.

Salzburg is always a good idea. Its geographical location, infrastructure, and impeccable reputation on the national and international stage make Salzburg a center for business, art, and culture. It’s no wonder that companies, institutions, experts, and professionals choose Salzburg as the location for their operations and activities. The quality and diversity of opportunities available in Salzburg are remarkable. The city provides continuous opportunities for easy networking and cross-industry collaboration.

Whether it’s internationally renowned companies, hidden champions that are world market leaders, small innovative businesses, or the cream of the crop in creativity – you can find them all in Salzburg. They all enjoy a special standing in their respective industries. The reasons for this are clear. Salzburg impresses with:

  • Its ecosystem, which is ideal for easy networking due to short distances.
  • Its culture, which embraces both tradition, high culture, and a vibrant young creative scene.
  • Its geographically central location and infrastructure, making travel within Europe a breeze.
  • Its education and research opportunities at schools, six universities, colleges, and specialized institutions.
  • Its access to ultra-fast broadband high-speed internet connectivity.

7.155 km2

Salzburg area

28 Bn €

nominal gross domestic product



Favorable conditions for research

Salzburg is continuously growing and evolving as a location for research and innovation. With its science and innovation strategy, the state follows clear guidelines in this regard. The efforts are paying off: Nearly half a billion euros are invested annually in research expenditures, with almost two-thirds of that coming from companies. Furthermore, nearly half of these companies are foreign businesses based in Salzburg. Currently, close to 2,500 research positions are offered within companies.

In addition to the six universities, as well as the university hospital, Salzburg is home to institutions such as Salzburg Research, focusing on digital topics, and the Ludwig Boltzmann Institute, conducting research at the intersection of digitization and health.

Areas of expertise

Business an research location

Digital Salzburg

With its blend of education, research, start-ups and top companies, Salzburg is a real digital hotspot. The expansion of future-oriented study programmes, the promotion of collaboration projects between science and business, and the digitalisation drive for companies are already bearing fruit.

Business an research location

Life Sciences

60 companies. 3,000 employees. € 1 billion annual turnover. The life sciences are well represented in the small state of Salzburg, and they are growing all the time.

Business an research location

Green Innovation

The timber industry and research, as well as building research, have a tradition in Salzburg. The research on intelligent materials is still young but on the right track. Of course, there are also innovative companies that pursue sustainable approaches.

Business an research location

Creative Region

Mozart und die Salzburger Festspiele prägen das internationale Image von Salzburg. Doch auch über diese Marke hinaus ist das Bundesland ein Standort, in der Kreativität geschätzt und gelebt wird. Besonders prägend ist die Filmwirtschaft.


31. July 2023

“Algorithms, Brands & Emotions” at the Salzburg Media Summit

On July 28th, creatives, experts, and managers from the media and technology industry gathered for the traditional event organized by the Association of Film and Music Salzburg, Innovation Salzburg, and the Salzburg Chamber of Commerce at Schloss Leopoldskron.

19. July 2023

From Mozart to Hightech

In the Austria Picture that aired on ORF 2 on June 11th, our CEO Walter Haas stated, “Salzburg should stand for research, technology, and the future.” The program, produced by the Salzburg Regional Studio, focused on our innovation ecosystem.

24. May 2023

EdTech Austria Summit: How modern education works

On June 1st, the second EdTech Austria Summit will take place. The event, organized by EdTech Austria and Innovation Salzburg, focuses on the future of education.

5. April 2023

No movies without film funding

Interview with filmmaker Adrian Goiginger, who gained recognition through his heart-wrenching film, Die beste aller Welten, which showcases Salzburg from an unexpected perspective. We talked about the significance of funding for filmmakers, Salzburg as a filming location, and his personal developments since his debut work.

4. April 2023

Why the European Green Deal also affects SMEs

The EU is creating political and legal frameworks with the Green Deal to transform the economy and society sustainably. What does this mean for companies, especially SMEs? Our expert Romana Schwab clarifies in the interview.

21. March 2023

The economy must align with nature

How to use resources efficiently, reuse them, or replace them with natural materials is what circular economy and bioeconomy are concerned with. Experts discussed what it takes to transition to a green economy during a panel at the salz21 innovation festival.

20. March 2023

Hydrogen: This is how we achieve the green transformation

Hydrogen as an energy carrier has great potential. Read an overview of applications and research projects in Salzburg and what hurdles experts still need to overcome for a green transformation.

17. February 2023

Meet us @salz21 – Our offer for you at the Innovation Festival

Panels, Workshops, Pitchings – here you can find our program and all our offerings for you at the salz21 innovation festival on March 15th and 16th at the Salzburg Exhibition Center (Messe Salzburg) at a glance!

8. February 2023

These companies in Salzburg have lots of IT know-how

What do Red Bull, PALFINGER and Porsche Holding have in common? Headquarters in Salzburg. Does that surprise you? Many other large companies are based here – world market leaders, trading groups and global industrial companies.

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