From left to right: Walter Haas (Innovation Salzburg), Hannes Schalle (Moonlake Entertainment), Federal Minister Martin Kocher, Irene Schulte (IV Salzburg), Governor Wilfried Haslauer

Salzburg Media Summit

„Algorithms, Brands & Emotions“

On July 28th, creative professionals, experts, and managers from the media and technology industries gathered for the traditional Salzburg Media Summit organized by the Fachvertretung Film und Musik Salzburg (Representation of Film and Music Salzburg), Innovation Salzburg, and the Industriellenvereinigung Salzburg (Industrial Association Salzburg) at Schloss Leopoldskron.

Photo: Innovation Salzburg/Wuger

Business Location Salzburg

These are our Salzburg Ambassadors!

The Salzburg Ambassadors are personalities from business and culture who help to position Salzburg internationally as a business location. With the Ambassadors program, the state of Salzburg and Innovation Salzburg would like to present Salzburg’s innovative side behind its cultural and tourism image more strongly internationally.

Services for companies

All about funding

In our blog section on the topic of funding, we have summarized many tips and information from our experts. Click your way through!

This is us

We are Innovation Salzburg. We accompany you and your company on the path to the future. We provide our expertise to assist you in realizing your projects and ideas because the future is a process that we prioritize. We always consider the future and act today with tomorrow in mind.

Let’s talk. Let’s get to know each other. Let’s clarify how we can support you. We are by your side from the beginning of your innovation and investment project and we help you with all your questions along the way.

All services of Innovation Salzburg are free of charge for Salzburg companies.

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We assist companies that are located in Salzburg or wish to settle here with our services. From settlement support, innovation and investment consulting to assistance in finding cooperation partners. As enthusiastic representatives of the location, we help to convince professionals to come to Salzburg. Our services are free of charge.

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If the future is a topic for someone, it’s researchers. Whether in companies, universities, or research institutions: we support you in focusing on your work and bring it to the – sometimes figurative – stage.

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As one of four partners, we operate the Startup Salzburg incubator. We are partners in every phase of business development: as guides, facilitators, and connectors. We are neutral and free from our own interests.

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Professionals and Expatriates

Starting a new life in Salzburg can also bring some challenges. With our Welcome Service, we support you and your family in getting settled in our beautiful home.

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Whether it’s a media group, start-up, or culturtechs, we help with coaching, access to a comprehensive network, or the Startup Salzburg program to capitalize on creativity. In our Salzburg film location, you will find the perfect partner for the optimal handling of commercial film projects in Salzburg.

Informations about

Business Location Salzburg

Salzburg is always a good idea. Its geographic location, infrastructure, and impeccable reputation on the national and international stage make Salzburg a center for business, art, and culture. In terms of digitalization, life sciences, green innovation, and creative industries, there is so much about Salzburg that you may not have known.

Informations about

Innovation Salzburg

Our founding year, our employees, shareholders and everything else there is to know about Innovation Salzburg.


31. July 2023

“Algorithms, Brands & Emotions” at the Salzburg Media Summit

On July 28th, creatives, experts, and managers from the media and technology industry gathered for the traditional event organized by the Association of Film and Music Salzburg, Innovation Salzburg, and the Salzburg Chamber of Commerce at Schloss Leopoldskron.

19. July 2023

From Mozart to Hightech

In the Austria Picture that aired on ORF 2 on June 11th, our CEO Walter Haas stated, “Salzburg should stand for research, technology, and the future.” The program, produced by the Salzburg Regional Studio, focused on our innovation ecosystem.

7. June 2023

Presentation of Salzburg companies at career fairs

Throughout the year, we will be attending national and international career fairs together with Salzburg-based companies to represent the Salzburg location. There are still available dates with free booth spaces!

24. May 2023

EdTech Austria Summit: How modern education works

On June 1st, the second EdTech Austria Summit will take place. The event, organized by EdTech Austria and Innovation Salzburg, focuses on the future of education.

5. April 2023

No movies without film funding

Interview with filmmaker Adrian Goiginger, who gained recognition through his heart-wrenching film, Die beste aller Welten, which showcases Salzburg from an unexpected perspective. We talked about the significance of funding for filmmakers, Salzburg as a filming location, and his personal developments since his debut work.

4. April 2023

Why the European Green Deal also affects SMEs

The EU is creating political and legal frameworks with the Green Deal to transform the economy and society sustainably. What does this mean for companies, especially SMEs? Our expert Romana Schwab clarifies in the interview.

21. March 2023

The economy must align with nature

How to use resources efficiently, reuse them, or replace them with natural materials is what circular economy and bioeconomy are concerned with. Experts discussed what it takes to transition to a green economy during a panel at the salz21 innovation festival.

20. March 2023

Hydrogen: This is how we achieve the green transformation

Hydrogen as an energy carrier has great potential. Read an overview of applications and research projects in Salzburg and what hurdles experts still need to overcome for a green transformation.

17. February 2023

Meet us @salz21 – Our offer for you at the Innovation Festival

Panels, Workshops, Pitchings – here you can find our program and all our offerings for you at the salz21 innovation festival on March 15th and 16th at the Salzburg Exhibition Center (Messe Salzburg) at a glance!

The initiatives of Innovation Salzburg

EdTech Austria

Lehre Salzburg

Startup Salzburg

Healing Alps

Netzwerk Alpines Bauen




Salzburg Stadt

Die zunehmende Bedeutung der Handlungsfreiheit in zeitgemäßen Schutzrechtsstrategien


UBIT Experts Day zum Thema Nachhaltigkeit

Oberndorf bei Salzburg

förderSPRECHTAG Klima, Wirtschaft und Regionalität / Flachgau und Tennengau

Salzburg Stadt

Digitalisierungsförderungen vor den Vorhang


EUREGIO Dialog 2023 (Leube Gruppe)

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