Smart Factory Lab of FH Salzburg, photo: FH Salzburg/Sandra Lagler

Digital Salzburg

Research on digitalisation

The research ecosystem in Salzburg connects various research fields and areas of expertise. At its core are 20 strong research groups at the universities in Salzburg, as well as at the Salzburg Research and the Research Studios Austria (RSA FG).

The following are the major research areas in Salzburg:

Networks and Security

Reliable and secure networks are the foundation of digitalisation and the Internet of Things. Salzburg Research Forschungsgesellschaft, in cooperation with the Information Technology and Systems Management program at FH Salzburg, works on the planning, development, and monitoring of reliable IP networks. This includes the analysis of large data streams, such as those important for multimedia applications, as well as topics like real-time capability. Researchers at the Center for Secure Energy Informatics at FH Salzburg focus on security aspects, not only in the development of smart grids but also in protecting them against hackers. FH Salzburg further deepens its expertise in these areas with two Josef Ressel Centers: the Josef Ressel Center for Intelligent and Secure Industrial Automation focuses on secure digital assistants for industrial machines, while the Josef Ressel Centre for Dependable System-of-Systems Engineering develops model-based methods for reliable operation of complex systems such as Industry 4.0 and smart grids.

Human-Computer Interaction

When humans interact with computer-controlled systems, several aspects need to be considered: usability, the system’s ability to provide assistance rather than burden, and user acceptance. The Artificial Intelligence and Human Interfaces department at the University of Salzburg addresses various issues related to effective human-computer cooperation. The joint Master’s program in Human-Computer Interaction offered by the University of Salzburg and the Salzburg University of Applied Sciences combines principles from computer science, design, and psychology. Digibus Austria, led by Salzburg Research, focuses on the interaction between automated vehicles and passengers.

Data Science and Artificial Intelligence

Data is the treasure of the 21st century. With increasing digitalization, more and more data is generated, but much of it remains untapped. Data science is the discipline that aims to make this data usable and create value from it by combining expertise and methods from statistics, computer science, and data analysis. In 2016, the University of Salzburg introduced the first Austrian Master’s program in Data Science to meet the high demand for data scientists in the business sector. Data forms the basis of artificial intelligence, which already permeates various aspects of our lives, such as product recommendations in online shops, navigation systems in cars, and digital voice assistants. The Lab for Intelligent Data Analytics Salzburg (IDA Lab), a collaboration between researchers from the University of Salzburg, Paracelsus Medical University, Salzburg Research, and the Salzburg University of Applied Sciences, works with companies to solve real-world data science challenges and bring data science knowledge into the Salzburg economy.

Location-Based Data

Location-based data enables a wide range of applications, including resource planning, incident localization, location-based services (e.g., weather information or points of interest), spatial planning, and targeted advertising, among others. Geoinformatics plays a significant role in Salzburg with the renowned Center for Geoinformatics (Z_GIS) and the Research Studio iSPACE. Both institutions collaborate with companies on their respective research topics. The Christian Doppler Laboratory gEOhum utilizes satellite data to support humanitarian missions of Doctors Without Borders and simplify their planning processes. The 5G Mobis project at the Research Studio iSPACE investigates how 5G data can be utilized for traffic control, spatial planning, and mobility.

Smart living: health and sport

On the Salzburg research scene, there is also a focus on using digital solutions to support healthy living and prevent illness. For example, the Ludwig Boltzmann Institute for Digital Health and Prevention is dedicated to preventing and treating cardiovascular diseases. In addition, Salzburg Research is looking into the best ways to combine motion – including in sports – with digital information.

Hands-on digitalisation

The Pioniergarage Salzburg is an open workshop where individuals can bring their own ideas to life using tools such as a laser cutter, 3D printer, CNC milling machine, cutting plotter, and electronics. Startups can develop prototypes, young architects can create models, and the creative designs of designers and hobbyists can be realized here.

The Smart Factory Lab at FH Salzburg is a research and knowledge transfer center for intelligent production. It focuses on digital twins, collaborative robotics, and flexible, cloud-based production. Equipped with both traditional and state-of-the-art production machines connected with sensors, intelligent data architecture, and cloud applications, the Smart Factory Lab serves as a playground for researchers, students, and companies.

In the DO!LAB, the first maker space in Pinzgau, inspiration, creative exchange, and mental freedom are of utmost importance. It provides access to 3D printers, CNC milling machines, vinyl cutters, heat presses, sewing machines, various tools, and electronic devices.

Multimedia Technology

Computer-generated images, virtual reality, helpful apps, games, and simulations – they all represent the multimedia world constructed using the latest technology. This field approaches it from an artistic and/or user-oriented perspective. The research conducted by the MultiMediaTechnology program at FH Salzburg combines complex information from the web (e.g., social networks, purchasing interests, media usage, etc.), game and simulation (e.g., player behavior, emotions, swarm behavior, etc.), and mobile (e.g., usage patterns, motion data, etc.) domains and presents it in a multimedia format. Collaboration with the artistic and design-focused MultiMediaArt program at FH Salzburg is common in various research areas.


19. July 2023

From Mozart to Hightech

In the Austria Picture that aired on ORF 2 on June 11th, our CEO Walter Haas stated, “Salzburg should stand for research, technology, and the future.” The program, produced by the Salzburg Regional Studio, focused on our innovation ecosystem.

28. November 2022

Healthier lifestyle through digital tools

The Ludwig Boltzmann Institute for Digital Health and Prevention in Salzburg is celebrating its third birthday.

1. September 2022

Research and Transfer Centers in Salzburg

Salzburg has a strong research landscape with six universities and universities of applied sciences, as well as numerous non-university research institutions. The WISS2025 initiative further strengthens research structures in Salzburg.

30. June 2022

FH Salzburg: New Josef Ressel Centre researches assistance systems for industrial automation

Behind Industry 4.0. lies a grand vision: value chains that react flexibly to environmental changes, adapt and are intelligently coordinated. This would enable industry to produce personalised and individualised goods that reach the market faster, all through automated and autonomous manufacturing processes.

28. April 2022

How clothing can save lives

Smart textiles can protect firefighters from overheating or support the product development of sports equipment. Research helps to maintain well-being and physical and cognitive performance through the use of textile sensors.

11. March 2022

With software to the research premium

If you want to get the research grant for a software development, the software must offer innovative and new solutions. A fine line to engineering. IOVAVUM shows how to get a research grant in the IT sector.

8. March 2022

Detecting anomalies in real-time networks

The timely detection of anomalies in communication networks is particularly important for time-critical applications. The longer it takes to detect an anomaly and respond to it, the more serious the consequences can be. Salzburg Research has developed a software architecture that can detect and respond to anomalies in real time using machine learning.

28. February 2022

Digital applications for stationary trade

Brick-and-mortar retail requires new concepts to leverage digital technologies. In the research project Retailization 4.0 at Salzburg University of Applied Sciences, retailers are being technologically equipped to support the strengths of local commerce.

28. January 2022

Salzburg’s new digital faculty

Salzburg is setting course for the future: As of the beginning of 2022, the new Faculty of Digital & Analytical Sciences (DAS) has been established at the University of Salzburg (PLUS).

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