Photo: salz21

17. February 2023

Meet us @salz21 – Our offer for you at the Innovation Festival

Panels, Workshops, Pitchings – here you can find our program and all our offerings for you at the salz21 innovation festival on March 15th and 16th at the Salzburg Exhibition Center (Messe Salzburg) at a glance!

salz21 – Salzburg in the 21st century – that’s innovation, that’s tech, that’s sustainability. The salz21 innovation festival is giving these themes a stage at the Messe Salzburg for the second time. Here you will meet innovators, investors, the research community, and anyone interested in technology and innovation. And here you will also meet us!

Click here for the post-event reports on Gamechanger Circular Economy and Bioeconomy and Innovation meets Smart Energy: Gamechanger Hydrogen?


Wednesday, March 15th, 2023 – Thursday, March 16th, 2023 9:00 am – 8:00 pm


We are building the Innovation Salzburg Zone on 400m² on the ground floor of the salzFORUM. Together with our partners, we will show you innovative Salzburg. You will find our startup and innovation zone here:

Hall 1
Messe Salzburg (link to Google Maps)

Who and what will you find in the Innovation Salzburg Zone?

  • Innovation Service Zone: together with the State of Salzburg, aws, FFG, and the Patent Office, we will advise you on funding and intellectual property rights.
  • Startup Salzburg Expo: Startup Salzburg/AplusB Incubator with 20 Austrian startups.
  • Pioniergarage Salzburg: Get to know the new innovation workshop in Salzburg!
  • EdTech Austria: Get to know digital applications for education.
  • InnovierBar: Network and exchange ideas at our bar!

Our partners in the Innovation Salzburg Zone:

  • University of Applied Sciences Salzburg (FH Salzburg): digital interactive installations by FH Salzburg on the topic of e-health.
  • Mozarteum University with “Mozart Contained”: Experience Mozart’s music in a new way!
  • The University of Salzburg shows you smart materials – the materials of the future!
  • The university introduces its new Faculty of Digital and Analytical Sciences.

Our program at a glance:

Startup Pitchings

5 Startups, 5 minutes – one stage: In the so-called “Startup Rounds” on March 15th, this year 15 startups from different countries will pitch in front of the audience on three themes: Human, Technology and Future.

Home of Startups – Human

When: March 15th, 2023, 3:00 pm – 3:50 pm
Where: Main Stage, Messe Salzburg

Home of Startups – Technology

When: March 15th, 2023, 5:00 pm – 5:50 pm
Where: Main Stage, Messe Salzburg

Home of Startups – Future

When: March 15th, 2023, 7:45 pm – 8:35 pm
Where: Main Stage, Messe Salzburg 

Welcome “DAVE”, the AI powered Service Agent

When: March 15th, 2023, 9:30 am – 10:15 am
Where: Stage of AI, 1st floor, Messe Salzburg

Dave is an AI assistant developed by Trusense and NewNative AB that surpasses the capabilities of Alexa, Siri, and Google Assistant. Pawel Czech, Co-Founder of NewNative AB, will speak about its abilities and how businesses can benefit from them.

Powered by IDA Lab and Innovation Salzburg.

Sports Innovation Meetup

When: March 15th, 2023, 1:00 – 2:00 pm
Where: Messe Salzburg, Room 16

New technologies will increasingly determine how sports take place, where sports take place, and how sports are defined in society. The “Sports Innovation Austria” initiative aims to activate the idea potential in Austria and support people with innovative ideas in sports.

Promoting Research, Innovation & Development

When: March 15th, 2023, 2:00 – 2:45 pm
Where: Messe Salzburg, 1st floor, Room 13

We demonstrate, using the life cycle of a company, how funding can support and complement the idea from the development of a mass-produced prototype to sustainable development. Experts from the funding sector are present to provide support for startups and businesses.

Powered by aws, FFG, Enterprise Europe Network, Innovation Salzburg & Land Salzburg (State of Salzburg).

How to grow and finance startups – only how?!

When: March 15th, 2023, 3:00 – 3:45 pm
Where: Messe Salzburg, 1st floor, Room 13

Scaling the business model, building a team, establishing strategic partnerships, or even internationalization? Yes, please, but how? With experts, we discuss growth engines and prerequisites for startups and aspiring scale-ups, such as opportunities for fundraising or searching for cooperative partnerships.

Powered by aws & Innovation Salzburg.

Innovation meets Smart Energy: Gamechanger Hydrogen?

When: March 16th, 2023, 9:00 – 11:30 am
Where: Messe Salzburg, Room 4

Green hydrogen is considered a game-changer for energy security and the energy transition. Pilot projects in research for its use range from decarbonizing the steel industry to decentralized and municipal energy supply and energy storage. This session will show where innovation potential exists and where applications are already in practice in Austria and Northern Germany.

Note: Limited number of participants. With registration, you will receive free access to our event and to the subsequent visit of salz21.

Powered by Innovation Salzburg and University of Applied Sciences Salzburg.

More information and registration

Protecting ideas! Easy innovation protection.

When: March 16, 2023, 10:00 – 10:45 am
Where: Messe Salzburg, 1st floor, Room 14

A good protection of know-how is more important than ever, especially for digital products and new business models. Our experts from the Austria Wirtschaftsservice (aws) innovation protection and the Austrian Patent Office show how technology-oriented companies can build a good protective wall for their innovations with a well-thought-out strategy.

Powered by aws, Austrian Patent Office, Innovation Salzburg & State of Salzburg.

Gamechanger Circular Economy and Bioeconomy

When: March 16th, 2023, 2:30pm – 3:30pm
Where: Messe Salzburg, Main Stage

Climate-neutral business, resource scarcity, and CO2 reduction are significantly changing the economy in all industries. Research, education, and business are equally challenged to develop solutions and courageously take new paths in the market as pioneers. The focus of this session is on the challenges, innovation potentials, and existing applications.

Note: Limited number of participants, upon registration you will receive free access to our event and to the subsequent visit of salz21.

Powered by Innovation Salzburg, Salzburg Council for Science and Research, Bioeconomy Austria.

More information and registration

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