Salzburg. You’re on the spot.
Salzburg is always a good idea. Its geographical location, infrastructure, and impeccable reputation on the national and international stage make Salzburg a center for business, art, and culture. It’s no wonder that companies, institutions, experts, and professionals choose Salzburg as the location for their operations and activities. The quality and diversity of opportunities available in Salzburg are remarkable. The city provides continuous opportunities for easy networking and cross-industry collaboration.
Whether it’s internationally renowned companies, hidden champions that are world market leaders, small innovative businesses, or the cream of the crop in creativity – you can find them all in Salzburg. They all enjoy a special standing in their respective industries. The reasons for this are clear. Salzburg impresses with:
- Its ecosystem, which is ideal for easy networking due to short distances.
- Its culture, which embraces both tradition, high culture, and a vibrant young creative scene.
- Its geographically central location and infrastructure, making travel within Europe a breeze.
- Its education and research opportunities at schools, six universities, colleges, and specialized institutions.
- Its access to ultra-fast broadband high-speed internet connectivity.
Favorable conditions for research
Salzburg is continuously growing and evolving as a location for research and innovation. With its science and innovation strategy, the state follows clear guidelines in this regard. The efforts are paying off: Nearly half a billion euros are invested annually in research expenditures, with almost two-thirds of that coming from companies. Furthermore, nearly half of these companies are foreign businesses based in Salzburg. Currently, close to 2,500 research positions are offered within companies.
In addition to the six universities, as well as the university hospital, Salzburg is home to institutions such as Salzburg Research, focusing on digital topics, and the Ludwig Boltzmann Institute, conducting research at the intersection of digitization and health.
Areas of expertise
Business an research location
Digital Salzburg
With its blend of education, research, start-ups and top companies, Salzburg is a real digital hotspot. The expansion of future-oriented study programmes, the promotion of collaboration projects between science and business, and the digitalisation drive for companies are already bearing fruit.
Business an research location
Life Sciences
60 companies. 3,000 employees. € 1 billion annual turnover. The life sciences are well represented in the small state of Salzburg, and they are growing all the time.
Business an research location
Green Innovation
The timber industry and research, as well as building research, have a tradition in Salzburg. The research on intelligent materials is still young but on the right track. Of course, there are also innovative companies that pursue sustainable approaches.
Business an research location
Creative Region
Mozart und die Salzburger Festspiele prägen das internationale Image von Salzburg. Doch auch über diese Marke hinaus ist das Bundesland ein Standort, in der Kreativität geschätzt und gelebt wird. Besonders prägend ist die Filmwirtschaft.
16. February 2026
Kick-off for the Salzburg Innovation Award
The WIKARUS – Salzburg Business Award will be presented every two years in the future. In the intervening years, the Salzburg Innovation Award will be announced, launching for the first time in 2026.
11. November 2025
Eleven Million Euros for Five New Research Centers
Salzburg is investing in research: around eleven million euros from EU and state funds will go toward establishing five new research and transfer centers. They cover key future-oriented topics: artificial intelligence, climate protection, health, tourism, and data security.
24. October 2025
Christian Doppler Laboratory unites Artificial Intelligence and Image Processing in Salzburg
Salzburg is strengthening its cutting-edge research: In the new Christian Doppler Laboratory for the Authentication of Persons and Object Surfaces, innovative solutions for enhanced security are being developed by combining artificial intelligence and image processing. These solutions are created in close collaboration between science and industry.
4. June 2025
New Database for Commercial Properties and Sites in Salzburg
The new online platform www.standort-salzburg.at makes it easy to find available commercial properties, business premises, and brownfield sites across the entire province – all with just a few clicks.
6. March 2025
salz21: Necessary Steps for the Future
On March 5, 2025, salz21 | Home of Innovation once again provided a platform for future topics, innovations, and interdisciplinary exchange. More than 1,000 visitors took the opportunity to learn about current developments and discuss perspectives for tomorrow. Three topics were particularly dominant: climate protection, artificial intelligence, and a strong Europe.
25. September 2024
Green Deal: How Sustainable Business Development Can Look
The EU aims to create political and legal frameworks through the Green Deal to transform both the economy and society in a sustainable way. The Pinzgau-based company Design Composite demonstrates how this can be implemented.