In 2018, he founded the startup Lorrygram, which integrates ultra-high-definition displays into the side walls of Wingliner trucks, bringing entertainment on the road. There are already many mediatrucks on the market, but what’s new about Lorrygram is that the truck remains a fully loaded and transportable vehicle, and not just a mobile screen like many other providers. The difference is that ultra-high-definition displays are integrated into its side walls. Already, the system is being used, for example, by the Trumer Brewery.
During the pandemic, Lorrygram has been mainly affected by supply chain disruptions as many components are sourced from Asia. “We’re responding by sourcing more components locally. For example, cable harnesses are now coming from Neumarkt,” says Johann Strasser, Managing Director of Lorrygram and Wingliner.
Diverse applications
Lorrygram has various applications, including customized and location-specific content such as traffic updates and weather conditions, aside from advertising (image or video). The contents are transmitted to the displays via satellite from the Lorrygram headquarters. Other applications include mobile electric charging stations in Wingliner containers with Lorrygram displays. The containers are mobile and can be temporarily installed, for instance, at events. The Wingliner wings are opened, allowing viewers to see the ads on the Lorrygram screens while charging their electric cars.
Lorrygram can also be used in emergencies. For instance, the emergency response team of a chemical company uses the displays on their firefighting trucks to get an overview of fire sites. When there’s a fire, a camera drone rises from the firefighting truck and transmits images to the displays on the truck.
Lorrygram was supported by the FFG Small Project Funding program. The funding helped test suitable hardware and develop the associated software. The advantage of such funding? “As the main shareholder in Lorrygram, funding gives me the opportunity to give up fewer shares and still manage the financing of the project,” says Johann Strasser.
Lorrygram GmbH
Lorrygram is an ultra-high-definition display integrated into the side walls of Wingliner trucks, which can be played back individually and location-specifically. The Lorrygram startup has been around since 2018 and is based in Eugendorf (Flachgau). Currently, one employee is permanently employed. The FFG Small Project Funding program was used to implement the project.
This might also interest you
17. January 2024
Research premium – this is how you apply!
SMEs can apply to the tax office for a research premium for expenditure on research and development (R&D). We show you how it works!
23. November 2023
Digital Motion: Enhancing Movement with Technology
Several research institutions in Salzburg, along with additional partners, have succeeded in bringing another COMET project to Salzburg with “Digital Motion.” COMET is the flagship program for promoting cutting-edge research in Austria.
15. November 2023
A new binder for timber construction
Bauneg GmbH from Flachgau has developed a new type of binding agent for levelling wooden residential buildings that remains elastic and thus provides sound insulation. The SME was supported by the state’s innovation funding programme and Innovation Salzburg.
7. November 2023
Utilizing Funding for Artificial Intelligence (AI)
The Austria Wirtschaftsservice (aws) and the Austrian Research Promotion Agency (FFG) offer various fundings for companies looking to work with new technology.