21. February 2022

A revolution in plastic technology in the Flachgau region

In the circular economy, switching from plastic to paper doesn’t make sense, and Renner Print Media has recognized this by developing a new product. The company specializes in producing plant labels, supplying nurseries, home improvement stores, and food chains. They also export their products to Germany and Italy.

Reusing Existing Materials

The company has entered the circular economy with the “Circular PP” project. They sought a truly sustainable solution, avoiding greenwashing. “We didn’t want to engage in greenwashing. True circular economy is more than just switching to a different material like paper. The core idea is the reuse of existing materials,” says Daniel Linzmayr, CEO of the company.

In collaboration with Johannes Kepler University Linz, they developed a plastic made entirely from 100% recycled material. Plastic waste from print production is collected, crushed, and processed into regranulate. Colors and varnishes are incorporated. The waste from this material can also be recycled and reused without the addition of new material. No new waste is generated, resulting in an 80% reduction in CO2 emissions. As part of the project, a dedicated certificate for Circular Print was created. Renner received a basic funding grant from FFG for product development, with support from Innovation Salzburg during the application process.

About Renner Print Media GmbH

  • Neumarkt am Wallersee
  • Around 50 employees
  • Specializes in printing plant labels and manufacturing plastics for printing


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