
Digital sports gadgets have become part of the everyday life of amateur athletes. Under the leadership of Salzburg Research Forschungsgesellschaft, the emotional component of sports will be explored to gain more insights into user behavior of non-professionals. The stated goal of the interdisciplinary COMET project is to create more joy in exercise through an improved user experience. The motto: Only if sports are fun, will they be integrated into one’s own lifestyle. The quality of the movements performed and the precision of the sports equipment are important factors.
Using modern sensor technologies, industrial companies are developing smart running and skiing equipment together with research institutions. The project “Digital Motion in Sports, Fitness and Well-being” started in November 2018 and is financed over a period of four years with a research volume of around four million euros, partly by participating companies and partly by the research funding agency FFG and the state of Salzburg. Digital Motion builds on the previous project Sportsense, which was carried out in cooperation with the University of Salzburg, adidas and Atomic. One result is the concept of a smart ski boot, the “Hawx Ultra Connected” from Atomic, which measures the quality of the user’s turns with built-in sensors. A smart sports product that thinks along with the users, not only measuring the quantity, but above all the quality of the movement and providing feedback on balance, pressure control and edge guidance.
Strong partners at the location
Salzburg Research’s project manager Elisabeth Häusler sees great potential in the research spectrum of digitized sports products. “We are still at the beginning. Our mission is to bring more joy to movement. The focus of our current project is the connection between motion and emotion data. We want to find out, for example, how mood changes during sports, why someone stops running or cannot motivate themselves to continue skiing in the afternoon after lunch.” These subjective parameters should be objectified and measurable.
The cooperation with the Department of Sports Science and the Center for Human-Computer Interaction at the University of Salzburg helps with this. The team led by Thomas Stöggl, head of the research focus “Sports Technology – Digital Sports” in sports science, enables the testing to be carried out under real conditions and the sports-scientific interpretation of the data collected. “They tell us when and how the test persons should make the turns and which modalities fit for that.” Project partners are renowned companies in the industry such as adidas, Atomic, DE – Digital Electronics, Hirsch, Suunto, Red Bull Media House, Simpl Flow, Scio Technologies, Bärenhof, Intersport Bründl, Schladming Dachstein, and EPFL or ABIOS.
This could also be of interest
28. May 2026
Joint Research Leads to Patent Application
An important milestone for Salzburg as a research and innovation hub: Salzburg University of Applied Sciences and ABB’s Machine Automation Division (B&R) have jointly filed a patent application in the field of AI-based energy efficiency.
21. May 2026
The Future of Microchip Manufacturing Comes to Salzburg
With the opening of a new competence center for so-called panel-level packaging, Lam Research is sending a strong signal for Salzburg as a technology and research hub.
15. April 2026
From AI to energy: Four Salzburg companies recognised
In 2026, the Salzburg Innovation Award was presented for the first time, introducing a new distinction for particularly innovative companies in the region. The four awarded projects highlight the diversity of innovation in Salzburg – ranging from satellite data and artificial intelligence to recycling technologies and digital energy infrastructure.
12. March 2026
SALZ 2026: Innovation and Technology in Focus – Startups, AI and Future Markets in Salzburg
The SALZ – Festival for Innovation & Technology brought together companies, startups, research institutions and public stakeholders at Messe Salzburg on 11 March 2026. With keynotes, panels, matchmaking and startup pitches, the event provided a platform for emerging technology trends, new collaborations and exchange within the innovation ecosystem.