Reusing Existing Materials
The company has entered the circular economy with the “Circular PP” project. They sought a truly sustainable solution, avoiding greenwashing. “We didn’t want to engage in greenwashing. True circular economy is more than just switching to a different material like paper. The core idea is the reuse of existing materials,” says Daniel Linzmayr, CEO of the company.
In collaboration with Johannes Kepler University Linz, they developed a plastic made entirely from 100% recycled material. Plastic waste from print production is collected, crushed, and processed into regranulate. Colors and varnishes are incorporated. The waste from this material can also be recycled and reused without the addition of new material. No new waste is generated, resulting in an 80% reduction in CO2 emissions. As part of the project, a dedicated certificate for Circular Print was created. Renner received a basic funding grant from FFG for product development, with support from Innovation Salzburg during the application process.
About Renner Print Media GmbH
- Neumarkt am Wallersee
- Around 50 employees
- Specializes in printing plant labels and manufacturing plastics for printing
That might also interest you
11. November 2025
Eleven Million Euros for Five New Research Centers
Salzburg is investing in research: around eleven million euros from EU and state funds will go toward establishing five new research and transfer centers. They cover key future-oriented topics: artificial intelligence, climate protection, health, tourism, and data security.
24. October 2025
Christian Doppler Laboratory unites Artificial Intelligence and Image Processing in Salzburg
Salzburg is strengthening its cutting-edge research: In the new Christian Doppler Laboratory for the Authentication of Persons and Object Surfaces, innovative solutions for enhanced security are being developed by combining artificial intelligence and image processing. These solutions are created in close collaboration between science and industry.
4. June 2025
New Database for Commercial Properties and Sites in Salzburg
The new online platform www.standort-salzburg.at makes it easy to find available commercial properties, business premises, and brownfield sites across the entire province – all with just a few clicks.
6. March 2025
salz21: Necessary Steps for the Future
On March 5, 2025, salz21 | Home of Innovation once again provided a platform for future topics, innovations, and interdisciplinary exchange. More than 1,000 visitors took the opportunity to learn about current developments and discuss perspectives for tomorrow. Three topics were particularly dominant: climate protection, artificial intelligence, and a strong Europe.