When you think of toothbrushes, you might think of oral hygiene, electric and manual toothbrushes, and bristle hardness. But who actually manufactures them and where? Many of the toothbrushes we use every day, in fact, have not traveled far: they are produced in Adnet. The company M+C Schiffer produces 35 million manual toothbrushes and 50 million injection-molded parts for brush heads of all well-known brands of electric toothbrushes every year.<\/p>\n
The company has now taken a step towards digitization with a project towards circular economy: toothbrush packaging has been switched from plastic to multiple recycled cardboard. “Our entire production should be more resource-efficient, and we ourselves want to work in a more resource-efficient way,” emphasizes CEO Karl Hofst\u00e4tter, who has been running the business since 2017. An important aspect for him is also the relief of his employees.<\/p>\n
New systems were installed on the production and packaging lines. These detect malfunctions faster and immediately report them to those responsible via smartphone. This way, the employees at the respective head stations have a better overview of the entire production. With the new system, for which the company has received three grants in the areas of circular economy and digitization, less waste is also produced. “We now have only 0.1 to 0.15 percent waste in injection molding instead of the usual one to two percent. This improvement is only possible through the more accurate monitoring of our production,” says Hofst\u00e4tter.<\/p>\n
The coronavirus crisis has brought the company an unexpected upswing. The largest production countries of toothbrushes, India and China, could no longer deliver their products cheaply to Europe. Due to the pandemic, transport from and to Asia became more expensive. “As a result, demand in Europe has increased, and we were able to increase our capacities,” reports Hofst\u00e4tter. He emphasizes that “the best way to get a company out of a crisis is through innovation.”<\/p>\n