The Welcome Notes at the Salzburg Media Summit this year were delivered by Salzburg’s Governor Wilfried Haslauer, Federal Minister for Labor and Economics Martin Kocher, Innovation Salzburg CEO Walter Haas, and IV Salzburg CEO Irene Schulte. “Austria’s leading media location, Salzburg, has very favorable conditions for prosperous development. We will further optimize and support all the advantages that the country offers,” said Governor Wilfried Haslauer. Minister of Economics Martin Kocher emphasized once again that “the funding budget FISA+ is open-ended, but all prerequisites for fund allocation must be met in the applications.” He is pleased that Austria is now better prepared in the EU concert of the media industry.<\/p>\n
Subsequently, a discussion took place under the moderation of Ralf Hillebrand (Salzburger Nachrichten), with Carina Zehetmaier (President of Woman in AI, Vienna), Nike Emich (Burda Media, Munich), Roland Kwitt (University of Salzburg), and Matthias R\u00f6der (Karajan Institute Salzburg), focusing on “Brave New World? \u2013 The Complexity of Social Media and AI-Driven Applications.” As a conclusion, it was noted that “AI has been influencing editorial and production routines for quite some time and roles will change permanently,” said Nike Emich from Burda Media. This will also affect the more than 350 member companies of the film and music industry in Salzburg. Properly utilized, AI can amplify and enrich human creative processes \u2013 as seen in the project “Beethoven X.” While Roland Kwitt explained the high computing power of AI systems, he also stressed, “there won’t be autonomous systems for quite some time.” Carina Zehetmaier, a lawyer engaged in the AI field, emphasized that “the legal aspect is still in a completely fluid state and will therefore cause many processes.” A practical example of how AI is already functioning, exclusively as a human-machine model, was shown by Matthias R\u00f6der through the AI composition project “X\/AI” \u2013 the completion of Beethoven’s unfinished tenth symphony by an AI. “However, this was done with the assistance of three experts from leading universities.”<\/p>\n","protected":false},"excerpt":{"rendered":"
On July 28th, creatives, experts, and managers from the media and technology industry gathered for the traditional event organized by the Association of Film and Music Salzburg, Innovation Salzburg, and the Salzburg Chamber of Commerce at Schloss Leopoldskron.<\/p>\n","protected":false},"author":2,"featured_media":10958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,77],"tags":[],"class_list":["post-10980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-region-en","category-film-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.innovation-salzburg.at\/en\/wp-json\/wp\/v2\/posts\/10980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innovation-salzburg.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.innovation-salzburg.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.innovation-salzburg.at\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innovation-salzburg.at\/en\/wp-json\/wp\/v2\/comments?post=10980"}],"version-history":[{"count":4,"href":"https:\/\/www.innovation-salzburg.at\/en\/wp-json\/wp\/v2\/posts\/10980\/revisions"}],"predecessor-version":[{"id":10984,"href":"https:\/\/www.innovation-salzburg.at\/en\/wp-json\/wp\/v2\/posts\/10980\/revisions\/10984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innovation-salzburg.at\/en\/wp-json\/wp\/v2\/media\/10958"}],"wp:attachment":[{"href":"https:\/\/www.innovation-salzburg.at\/en\/wp-json\/wp\/v2\/media?parent=10980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.innovation-salzburg.at\/en\/wp-json\/wp\/v2\/categories?post=10980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.innovation-salzburg.at\/en\/wp-json\/wp\/v2\/tags?post=10980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}